The Square Toe Flat v2

The Square Toe Flat

Meet

The Square Toe Flat

Why

To radically
change
the industry.

We love flats, they are always our go-to for work, errands and overseas travel. But they hurt, especially at the end of a long day. You feel like you're walking on bare concrete, and your toes are in a medieval torture device; leaving you with blisters, aching arches and bunions.

Most flats are designed to look good and expect your feet to 'deform' to their shape. We completely re-imagined a flat that looks good and forms to your feet instead.

Why

To radically
change
the industry.

We love flats, they are always our go-to for work, errands and overseas travel. But they hurt, especially at the end of a long day. You feel like you're walking on bare concrete, and your toes are in a medieval torture device; leaving you with blisters, aching arches and bunions.

Most flats are designed to look good and expect your feet to 'deform' to their shape. We completely re-imagined a flat that looks good and forms to your feet instead.

How

Fit like
a dream.

10 minutes or 10 hours. From the moment you put them on to, many hours of travel later, you need to feel good. So we started with your toes. Wider, more square toe box so you feel free and comfortable, preventing nerve pain, bunions, blisters, and hammertoes.

Then your mid-foot. More cushion at the ball of your feet and a supportive arch support so you can effortlessly walk all day, perfect for knee, and back problems and plantar fasciitis.

Next your heel. Deeper heel cup and soft buttery leather so you stay fresh after hours of standing, no band-aids or aching ankles here.

Finally medium and wide-fitting (up to E width), larger sizes (eu44 coming soon), all while looking super cute.

How

Fit like
a dream.

10 minutes or 10 hours. From the moment you put them on to, many hours of travel later, you need to feel good. So we started with your toes. Wider, more square toe box so you feel free and comfortable, preventing nerve pain, bunions, blisters, and hammertoes.

Then your mid-foot. More cushion at the ball of your feet and a supportive arch support so you can effortlessly walk all day, perfect for knee, and back problems and plantar fasciitis.

Next your heel. Deeper heel cup and soft buttery leather so you stay fresh after hours of standing, no band-aids or aching ankles here.

Finally medium and wide-fitting (up to E width), larger sizes (eu44 coming soon), all while looking super cute.

The secret.

The secret lies in the shape. Our unique 'square toe' follows the natural shape of your foot, instantly relieving pain and it won't deform your feet in the long term.

The roomy toe box is very comfortable for walkers or anyone who spends hours at a time on their feet. Making each step relaxing and fun again.

Perfect for those who have feet problems such as bunions, neuropathy, hammer toes, arthritis.

The Secret.

The secret lies in the shape. Our unique 'square toe' follows the natural shape of your foot, instantly relieving pain and it won't deform your feet in the long term.

The roomy toe box is very comfortable for walkers or anyone who spends hours at a time on their feet. Making each step relaxing and fun again.

Perfect for those who have feet problems such as bunions, neuropathy, hammer toes, arthritis.

For all day comfort.

Our cushioned arch-support has a medium-high arch, extra cushion on the heel and ball of the feet, so every step feels very stable, unlike normal flats which are flimsy and unsupportive.

Completely transforming what a flat normally feels like, you're guaranteed to be able to walk all day with these.

We want The Square Toe Flat to be 'the world's most comfortable flat' and this insole takes it very close to that goal.

Perfect for plantar fasciitis

Say goodbye to blisters.

Uncomfortable and poor fitting shoes lead to rubbing and blisters and can even cause skin infections in severe cases.

The square toe Flats feel like you're wearing comfortable socks.

They're made from buttery Mold-To-Your-Feet Leather, designed to fit like a glove. The soft material will literally 'cup' your heel so it doesn't slip off and protects your heels from rubbing and blisters!

For all day comfort.

Our cushioned arch-support has a medium-high arch, extra cushion on the heel and ball of the feet, so every step feels very stable, unlike normal flats which are flimsy and unsupportive.

Completely transforming what a flat normally feels like, you're guaranteed to be able to walk all day with these.

We want The Square Toe Flat to be 'the world's most comfortable flat' and this insole takes it very close to that goal.

Perfect for plantar fasciitis

Say goodbye to blisters.

Uncomfortable and poor fitting shoes lead to rubbing and blisters and can even cause skin infections in severe cases.

The square toe Flats feel like you're wearing comfortable socks.

They're made from buttery Mold-To-Your-Feet Leather, designed to fit like a glove. The soft material will literally 'cup' your heel so it doesn't slip off and protects your heels from rubbing and blisters!

The perfect
travel companion.

The anti-slip sole gives you peace of mind when walking on any surface, office tiles, cobblestones, providing better protection to you.

Lightweight and flexible, these versatile flats can be worn for both daytime sightseeing and classy evenings out. Making them the best travelling flats as well.

The perfect travel companion.

The anti-slip sole gives you peace of mind when walking on any surface, office tiles, cobblestones, providing better protection to you.

Lightweight and flexible, these versatile flats can be worn for both daytime sightseeing and classy evenings out. Making them the best travelling flats as well.

Fits medium And wide feet.

An elastic strap allows the Square Toe Flat to fit both medium and wide. You can tighten and loosen it based on your needs, plus it makes you look even cuter!

Fits medium And wide feet.

An elastic strap allows the Square Toe Flat to fit both medium and wide. You can tighten and loosen it based on your needs, plus it makes you look even cuter!

Four colours.
One for each outfit.

Why US$130.

Why US$110.

Luxury Shoes without the Luxury Price. We believe the luxury shoe industry thrives on markups, so we sell direct to you. Purchased at brand name companies, our materials and craftsmanship would cost US$250+.

But with our direct-to-consumer model, we cut out the middleman and pass the savings onto you. Delivering a most comfortable experience for only US$130

Luxury Shoes without the Luxury Price. We believe the luxury shoe industry thrives on markups, so we sell direct to you. Purchased at brand name companies, our materials and craftsmanship would cost US$250+.

But with our direct-to-consumer model, you're not paying for the name or the logo, we pass the savings onto you. Delivering a most comfortable experience for only US$110

Why US$130.

Luxury Shoes without the Luxury Price. We believe the luxury shoe industry thrives on markups, so we sell direct to you. Purchased at brand name companies, our materials and craftsmanship would cost US$250+.

But with our direct-to-consumer model, we cut out the middleman and pass the savings onto you. Delivering a most comfortable experience for only US$130.